Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design.
New Sections and Completely Updated Chapters:
*Writing a corporate web site: T. Rowe Price
*Creating blogs and podcasts
*Web writing tips from usability experts
*Optimizing text for web search engines
*Defining the user with use cases and user scenarios
*Dealing with web editors
*Software for organizing and writing interactive media content
*Script formats for all types of multimedia and web projects
*Writing careers
*The case studies explain real-life lessons and professional savvy through the experiences of interactive writing pros
*The first-time glossary provides a quick-and-easy way to learn essential web writer lingo
*Gain access to pro's personal views though reading first-person interviews with successful interactive designers and writers
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