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The Prisoner and the Penguin (ebook)

Autor:Giles Lury;
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ISBN: EB9781907794438
LID Editorial nos ofrece The Prisoner and the Penguin (ebook) en inglés, disponible en nuestra tienda desde el 01 de Octubre del 2013.
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Argumento de The Prisoner and the Penguin (ebook)

The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren?t just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable ?story-book? that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.0

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