The Brand Called You: Make Your Business Stand Out In a Crowded Marketplace (ebook)

Argumento de The Brand Called You: Make Your Business Stand Out In a Crowded Marketplace (ebook)

The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire0Part 1: DNA of a Personal Brand
Part 2: The Brand with Three Brains
Part 3: Anatomy of a Personal Brand
Part 4: It’s Alive!