Benefits, implementation and process This guide is a practical and comprehensive tool with 14 keys that will make it easier for companies to implement a process to their management system to coordinate sales teams with those of operations and financial managers, so that there is coherence between all their areas of activity. . This book offers methods to make profitability forecasts based on data and not on impressions, which favors the development of strategic plans of the company have the necessary consistency and that there is understanding between productive capacities and market scenarios. This book provides the methodology to implement the sales and operations planning process, the S & OP, explaining the importance of each action and the advantages it implies. Following these steps, any SME can have the system that large companies use to optimize their production centers and their distribution channels.