Mcgraw-hill 36-hour Course In Business Writing and Communication, Second Edition (ebook)

Argumento de Mcgraw-hill 36-hour Course In Business Writing and Communication, Second Edition (ebook)

Supercharge your writing skills . . .by the end of the week!

In the workplace, your writing speaks volumes about you. Whether you re craftinga three-line message or a 300-page report, you need to write in a polished, professionalway regardless of your position or profession.The McGraw-Hill 36-Hour Course in Business Writing andCommunication puts you on the fast track to becoming astrong, persuasive business writer. Complete with exercises,self-tests, and an online final exam, this multifaceted businesswriting course teaches you how to:

• SEIZE READERS INTEREST INSTANTLY
• ELIMINATE NONSPECIFIC WORDS AND PHRASES
• MANAGE CROSS-CULTURAL WRITING
• CRAFT COMPELLING ONLINE COPY
• CREATE POWERFUL PRESENTATIONS

Present yourself at the top of your game in every e-mail, memo, report, andpresentation with The McGraw-Hill 36-Hour Course in Business Writing andCommunication!0Introduction;Chapter 1. Find the "We": Manage Your Relationship with Your Reader;Chapter 2. Make Holes, Not Drills: Manage with Purpose;Chapter 3. Get Your Stuff Together: Manage Your Information; Chapter 4. Get Your Ducks in a Row: Manage Your Structure; Chapter 5. Do It Wrong the First Time: Manage Your Drafting; Chapter 6. Take a Break and Change Hats: Manage Your Internal Writer and Editor; Chapter 7. Signal Your Turns: Manage Your Paragraphs;Chapter 8. Say What You Mean: Manage Your Subjects and Verbs;Chapter 9. Pay Per Word: Manage Your Sentence Economy; Chapter 10. Translate Into English: Manage Your Word Choices;Chapter 11. Finish the Job: Manage Your Spelling, Punctuation, and MechanicsChapter 12. Evaluate Your Writing Process;Chapter 13. Writing;Chapter 14. Writing to Sell;Chapter 15/ Writing for Presentations;Chapter 16. Writing Across Cultures; AppendixesChapter Review Answers;Resources and Information;Index;Final Examination