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Management and Strategies of the Commercial Activity and Intermediation. Handbook

Autor:Caballero Sánchez de Puerta, Pilar;
Categoría:Libros de Texto
ISBN: 9788468166773
Editorial CEP, S.L. nos ofrece Management and Strategies of the Commercial Activity and Intermediation. Handbook en español, disponible en nuestra tienda desde el 21 de Enero del 2016. Prepárate para tu futuro con este libro de texo perfectamente adaptado para tu aprendizaje por su cuidado temario. Este libro cuenta con un total de 146 páginas , unas dimensiones de 24x21 cm (1ª ed., 1ª imp.).
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The actual volume includes the fundamental contents for the teaching of the program Management and strategies of the commercial activity and intermediation. This material has been designed to provide support in any activity destined for the learning of professional competences.
The arrangement of the handbook is the following:
- General and specific objectives
- Theoretic development of the syllabus
- Proposal of activities
- Unit summary
- Glossary of terms
- Bibliography0UNIT 1. COMMERCE ECONOMIC FRAMEWORK AND COMMERCIAL MEDIATION - Trading sector and commercial mediation - Commercial distribution system - Commercial information sources - Electronic commerce WHAT WE HAVE LEARNT UNIT 2. OPPORTUNITIES AND IMPLEMENTATION OF SALES ACTIVITIES AND MEDIATION - Activity’s environment - Market analysis - Business opportunities - Formulation of business plan WHAT WE HAVE LEARNT UNIT 3. LEGAL FRAMEWORK AND RECRUITMENT IN COMMERCE AND COMMERCIAL MEDIATION - Concept and rules that govern trade in the legal context - Legal forms to pursue the activity as freelance - Commercial agency agreement - Commercial agent’s ethical code - Other mediation contracts - Previous administrative procedurals to pursue the activity WHAT WE HAVE LEARNT UNIT 4. SALES MANAGEMENT AND TRADE LOGISTIC - Planning and commercial strategies - Sales promotion - Trade logistic in the sales management of products and services - Registration, management and processing of business information, clients, products and/or commercial services - Networks at the service of business activity WHAT WE HAVE LEARNT GLOSSARY ANSWER KEY BIBLIOGRAPHY
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