Master todays most powerful marketing toolfor instant customer engagement!
Todays customers have no patience for a long-winded marketing pitch. What they wantis useful and engaging informationin 140 characters or less. The most successfulcampaigns these days are short, sweet, and right to the point.
Get Rich with Twitter reveals the secrets of using the most popular and fastest-growingmicroblogging tool to reach customers more effectively than ever beforeat a fraction ofthe cost to you. Learn how to:
You dont need to do a big song and dance to get customers interested in your product.Simply give them a tweet. Theyll hear you loud and clear. Part 1: Understanding Twitter Chapter 1: The Method of this âMicrobloggingâ Part 2: Establishing and Tweaking Your Twitter Presence Chapter 4: Joining Twitter and Getting Started Part 3: Look, Listen, and Learn â Twitter Success Stories Chapter 11: Zappos (www.twitter.com/zappos) Part 4: Advancing the Twitter Touch Chapter 19: Applying Elements of Viral Marketing
Chapter 2: Planning to Incorporate Twitter Into Your Business
Chapter 3: Building The Best âTweetâ
Chapter 5: Sending Messages
Chapter 6: Followers and Following
Chapter 7: Networking with Twitter
Chapter 8: Keeping the Tweet on Key
Chapter 9: Keeping Tabs on the Twitterverse
Chapter 10: Twenty-Five Business-ready uses for Twitter
Chapter 12: Geni (www.twitter.com/geni)
Chapter 13: DVD Verdict (www.twitter.com/dvdverdict)
Chapter 14: Variety Magazine (www.twitter.com/VarietyMagazine)
Chapter 15: Blu Kentucky Antiques (www.twitter.com/blukentucky)
Chapter 16: SewOnline (www.twitter.com/sewonline)
Chapter 17: The Tolkien Library (www.twitter.com/TolkienLibrary)
Chapter 20: A Closer Look at the Need for Engagement
Chapter 21: Ten Microblogging Mistakes to Avoid
Chapter 22: Tweeting Using Other Microblogging Methods (LinkedIn, Facebook, Digg)
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