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Portada de Brand Engagement

Brand Engagement

Autor:McWilliams, Wendy;
Categoría:
ISBN: 9780992300500
WMC Public Relations Pty Limited nos ofrece Brand Engagement en inglés, disponible en nuestra tienda desde el 29 de Octubre del 2013. Este libro cuenta con un total de 118 páginas .
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Argumento de Brand Engagement

It jolted me into thinking about everything that I had learnt since starting my PR career and all my past experiences that are now woven into my professional makeup.

I thought it was time to share what I know with small to medium sized enterprises so that they may be helped in establishing and growing their brand, that it engages their stakeholders and continues to shine.

The book includes chapters from high profile business people who share their knowledge on subjects including sales, innovation, customer engagement, member relationship management, strategic alliances, social media and SEO.

This is a must-have book for all SMEs who want practical advice on public relations and other techniques to create low cost and effective PR campaigns.0

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