Brilliant book with provocative insights on how individual success is defined. Alva's methodology for individual life planning is extremely practical and shares many elements of the modern corporation's strategic planning process. Indra K. Nooyi PepsiCo Chairman and CEO Consistently ranked among the World's 100 Most Powerful Women This is a must read for anyone who wants to define his/her purpose in life. Salvador has been a visionary leader and now brings a practical business methodology that can be applied to our personal life. His approach is fresh and different. This is a book for all people. Roger A. Enrico Former Chairman of DreamWorks Animation SKG Inc. Salvador, a man of sound values, displays his rich professional and personal experience to lucidly address one of the most complex topics of our time: how to combine life quality with living standards. A must read! David Konsevik Consultant for major global companies