Self-Interest vs. Altruism in the Global Era regards the worldâs challenges as necessary consequences of humanityâs growing egotism, rather than a series of errors. The book suggests ways to use our egos for societyâs benefit, rather than trying to suppress them. The books offers a novel understanding of humanityâs existence on this planet, a birds-eye view of history as a record of humankindâs growing egotism, as well as a solution to our current social challenges