Low-budget Marketing for Rookies (ebook)

Argumento de Low-budget Marketing for Rookies (ebook)

For most small businesses, marketing is viewed as a secret dark art accessible only to those with buckets of cash or masses of creativity. As a consequence it?s the first thing to be neglected in a boom and the first thing to be cut in a downturn. Too many business owners look at marketing as an unnecessary expense rather than as what it really is ? an essential investment. In Low-Budget Marketing for Rookies you will learn: ? The psychology behind buying decisions, and how to tap into those powerful forces to increase sales success. ? How to identify your key customers, how to look after them, and how to find more people like them for future marketing success. ? How to stand out from your competition and create a compelling offer to attract new and repeat business. ? How to write powerful sales copy. ? How to avoid the DIY marketing disasters that can scream ?amateur? at 100 paces. Low-Budget Marketing for Rookies is a simple and practical guide to marketing on a shoestring. Whether you have some experience already or are an outright beginner, this book will explain the basics and warn you of the pitfalls. You don?t need bottomless pockets or a university education to be a successful marketer. What you do need is some straightforward and easy-to-apply guidelines, a dash of common sense ? and this book! Whether you are new to work or already have years of experience, Job Hunting for Rookies has clear and straightforward lessons to transform both the way you think about your abilities and how you present them to an employer. Complete with an insider?s guide to the ?super six? answers all interviewers ask, this is an unbeatable guide to getting the job you?ve always dreamed of.0