This introductory text explores the socio-cultural surround in which interpersonal communication takes place, and considers the interface between interpersonal and mass communication. Case studies, models, questions for discussion and examples linking theory and practice allow you to explore ideas about the formation and display of identity in everyday encounters.
Topics include:
Communication by design
Exploration of the nature of identity
Groups, roles and identities
Social identities
Non-verbal communication, culture and consumption
Cross¿cultural communication
Identity, culture and outsiders