This unique and daring book explores the world of creativity and how we as individuals and companies can envision and make happen the new. Through the stories of Danish musicians, authors, TV producers, lawyers, CEOs, artists, chefs, architects, designers, and entrepreneurs, the authors take us on a fascinating journey to learn what sparks creativity. By doing so, they demonstrate creativity is far from a mystical, rare luxury or skill for a select few, but something which we are all capable of sparking.