Our democracy today is fraught with political campaigns, lobbyists, liberal media, and Fox News commentators, all using language to influence the way we think and reason about public issues. Even so, many of us believe that propaganda and manipulation aren't problems for usânot in the way they were for the totalitarian societies of the mid-twentieth century. In How Propaganda Works, Jason Stanley demonstrates that more attention needs to be paid. He examines how propaganda operates subtly, how it undermines democracyâparticularly the ideals of democratic deliberation and equalityâand how it has damaged democracies of the past.
Focusing on the shortcomings of liberal democratic states, Stanley provides a historically grounded introduction to democratic political theory as a window into the misuse of democratic vocabulary for propagandaâs selfish purposes. He lays out historical examples, such as the restructuring of the US public school system at the turn of the twentieth century, to explore how the language of democracy is sometimes used to mask an undemocratic reality. Drawing from a range of sources, including feminist theory, critical race theory, epistemology, formal semantics, educational theory, and social and cognitive psychology, he explains how the manipulative and hypocritical declaration of flawed beliefs and ideologies arises from and perpetuates inequalities in society, such as the racial injustices that commonly occur in the United States.
How Propaganda Works shows that an understanding of propaganda and its mechanisms is essential for the preservation and protection of liberal democracies everywhere.
"Jason Stanleyâs How Propaganda Works is a novel and significant contribution that should revitalize political philosophy."--Noam Chomsky
"Filled with compelling examples, this book examines what propaganda is and what threat bad propaganda poses for democracy. The case it makes--which is conceptual, normative, historical, and empirical--is persuasive and provocative. Stanley is tackling an important topic that many philosophers ignore but shouldnât."--Tommie Shelby, author of We Who Are Dark
"This ambitious book brings Stanleyâs insights from epistemology and philosophy of language to bear on the self-masking role of propaganda in democracy. Generous use of concrete political applications enliven the bookâs arguments and drive home the topicâs normative importance."--Rae Langton, University of Cambridge
"As with other books that expose hidden patterns in American political life from a great height (those that come to mind are Edward S. Herman and Noam Chomskyâs Manufacturing Consent and Michelle Alexanderâs The New Jim Crow), the lofty perspective of How Propaganda Works challenges researchers to fill in gaps with more detailed, particular explanations of how and why."--Stephen Siff, Journalism & Mass Communications Quarterly
"Citing examples ranging from historical racism in America to Citizens United, Stanleyâs critique of propaganda and ideology will only prove more influential as public and political opinion is further polarized. . . . [A] useful examination of propagandaâs pervasiveness."--Kirkus Reviews
"Stanley tracks propagandaâs history across continents and through decades, illuminating its power to make people vote against their own best interests. And what he has found is [that] the words being used may be as important as the politics behind them."--Nick Osbourne, Boston Globe
"[T]he book crackles with brilliant insights and erudition, while also managing to explain the arcane preoccupations of analytic philosophy in a way that's accessible to a wider audience."-Bookforum
"How Propaganda Works deserves huge praise and should be read by anyone who cares about politics and language. Its trove of tools and insights is impossible to completely summarise here."--The National
"Brilliant and incisive."--Survival: Global Politics and Strategy
"Stanley has produced a highly stimulating book that brings the issue of propaganda to the attention of political philosophers and draws on an impressive range of philosophical and social scientific sources to illustrate his analysis and provide support for his claims. It is bound to be widely discussed and debated."--Jonathan Wolff, Analysis
Introduction: The Problem of Propaganda 1
1 Propaganda in the History of Political Thought 27
2 Propaganda Defined 39
3 Propaganda in Liberal Democracy 81
4 Language as a Mechanism of Control 125
5 Ideology 178
6 Political Ideologies 223
7 The Ideology of Elites: A Case Study 269
Conclusion 292
Acknowledgments 295
Notes 305
Bibliography 335
Index 347