- Eccentric fashions, inspired by western Gothic, Victoriana and Rococo style have taken on a cultish following
- From the same family as Phaidon's bestselling Fruits and Fresh Fruits, this is a new and exclusive collection of photographs taken in the downtown areas of Harajuka and Akihabara, by the cult photographer Masayuki Yoshinaga (b.1964)
- Hundreds of teenagers pose for the camera in their imaginative and often surreal outfits and offer personal insights into the ideas behind their personal fashion choices
- A mixture of high fashion and homemade items, their creations provide inspiration to professional and would-be designers, as well as teenagers and 'Gothic"--fans