We could define our Distribution Policy as follows: “The meaningful and methodical way of establishing to whom to sell by delivering the product or service at the best quality possible, on time, in full and at the right place.”
An organisation can hardly set the product price without considering which trade channel we will be using to reach the final consumer. The number of third
parties involved in the distribution channel will be one of the key drivers to consider, as each of them will contribute to increasing the final product or service cost price. Trade margin will be determined by this kind of decisions.
INDEX
Introduction. Distribution as a key marketing tool
Trade channels
Strategic distribution development
Global channel profitability analysis
Information Systems, Communications and Monitoring for distribution channels
Distribution trends
GLOSARY
BIBLIOGRAPHY
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