Blue Ocean Shift

Autores:Chan Kim, W.; Mauborgne, Renée;

Categoría:Economía

ISBN: 9781509832163

Macmillan nos ofrece Blue Ocean Shift en inglés, disponible en nuestra tienda desde el 21 de Septiembre del 2017. Amplía tus conocimientos económicos con este libro de economía, perfectamente adaptado para todos los lectores por su cuidado contenido. Este libro cuenta con un total de 320 páginas .

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Blue Ocean Shift is the essential follow-up to the classic 3.5-million-copy global bestseller Blue Ocean Strategy, showing managers step by step how they can move their organizations from the red ocean (crowded with competition) to the blue ocean (uncontested market space). In the wake of Blue Ocean Strategy, everyone from small shops on the high street to giant firms on Wall Street had a call to action to move into blue oceans. Entrepreneurs wanted to avoid red oceans altogether and seek blue ocean opportunities. The question was:how? After over a decade of research, W. Chan Kim and Renee Mauborgne now have the answer: Blue Ocean Shift. Here they provide a concrete, systematic process for seizing new growth in a way that inspires people's confidence so that they own and drive the process. With battle-tested lessons of success and failure, Blue Ocean Shift is an indispensable guide to navigating success in the twenty-first century. You will learn: How to scope your blue ocean initiative How to construct the right team The seven steps of creative shift How to get everyone on the same page and see your red ocean reality How to reveal blue ocean possibilities How to explore blue oceans How to create your blue oceans How to select your blue oceans How to build a blue ocean model How to roll out your blue ocean transformation0